Bollywood uncovers women to cover costs

Bollywood uncovers women to cover costs

With a spate of nude and semi-nude women posing on the posters of the forthcoming films, some say that Bollywood is getting bold and coming out of its conservative mould.

However, some critics point out that filmmakers are desperately trying to cover their costs in their first week and to cover that, they uncover women in posters. The first weekend response, or opening, has now become a benchmark for the success or otherwise of any film.

The posters and trailers of Vikram Bhatt’s Hate Story, Mahesh Bhatt’s Jism 2 and Ekta Kapoor’s Kyaa Super Kool Hain Hum have both stunned the audience and created the necessary curiosity factor.


Comments are closed.